We leverage the science of human behavior.

Our proprietary culture change system helps you move your culture from high-avoidance to high-connection and high-courage.

Why we created the Last 8% Culture System

After spending 25 years researching pressure and performance in the workplace, we uncovered something incredibly important: people do well in the first 92% of what they want to say in a difficult conversation, or the first 92% of important decisions they face. But as things get progressively more difficult, emotions start to take priority and begin to drive behavior.

These emotions, such as fear and anxiety, cause people to become avoidant. Teams start procrastinating, ducking critical conversations, and sidestepping important decisions.

A high-avoidance team can never be a high-performing team.

We call these situations the Last 8% and have come to find that individuals and teams that can skillfully face these difficult situations outperform those that don’t. It is the difference between a good team and a great team.

So, we developed a system that does two things: gives your leaders the skills to be effective in these Last 8% situations while at the same time, build a culture that helps others on the team feel safe to take risks.

The Last 8% Culture System is rooted in the latest science of human behavior and teaches concrete, research-based tools to help your leaders more confidently approach the hard decisions they face. The exciting part? Over time, your leaders and teams start to see the Last 8% not as something to avoid, but as the biggest potential differentiator between you and your competitors.

Our team is here to help yours.

We’re ready to help you make culture your unfair advantage.

Dr. JP Pawliw-Fry

Partner, Co-Founder & Keynote Speaker

Bill Benjamin

Partner & Keynote Speaker

Tamsin Plaxton

Strategic Consultant

Debi Sanderson

Human Resources Director

Greer Campbell

Senior Learning Solutions Consultant

Sandra Rayner

Head of Product Design, Delivery & Client Services

Melissa Apps

Client Experience Manager

Adrian Rasiff

Marketing Manager

Janine Kavander

Program Designer

Kennedy Roland

Digital Experience Coordinator

Tara Alexander

Office Manager

Olivia Neild

Marketing & Product Coordinator

Our Story

You could say IHHP started after the 1996 Olympics, when organizations became interested in our approach to performing under pressure after we helped Canada’s volleyball team to an upset bronze medal. It continued as we started to do more of our own proprietary research, surveying over 40,000 people a month to understand the latest research in human behavior, and thoroughly assessing leaders and organizations to create a powerful data set.

By this time, our Co-founder, Dr. JP Pawliw-Fry, was teaching leadership to executives at the Kellogg School of Management. His book, Performing Under Pressure, became a New York Times bestseller and is still available in over 65 countries. Along the way, we have been fortunate to be recognized as one of Profit Magazine’s fastest-100 growing companies.

But the core of what we do remains the same:

We build long-term relationships and become advisors to organizations who routinely face pressure and want to create a lasting cultutre, such as Goldman Sachs, Allstate, United Healthcare, Johnson & Johnson, Fidelity, Microsoft, Coca-Cola, Harvard, US Navy, NASA, along with NFL and NBA teams.

We help them develop their leaders and transform their cultures, using our research based tools into high-performing organizations.

“They always have insightful and practical training sessions. We were able to connect them directly to our own behaviors. We really liked the way they had us practice the strategies rather than just telling us about them so we could internalize the behavior. That way, we’ll actually remember it!”


Build a high-performing culture.

Use high-pressure moments to shape your team culture and transform your organization.