Women Under Pressure:
The Science of Doing Your Best When it Matters Most

Your brain is needed in leadership

Women have a brain based difference that predisposes them to weigh more variables, consider more options, see more context and visualize a wider array of solutions and outcomes to a problem when they or their organization are under pressure. Organizations that leverage this unique strength of decision making and have more women in top leadership positions, research has shown, have profitable businesses and outperform the competition in every measure of profitability: equity, revenue, and assets.


The Women Under Pressure initiative will answer

  • What is unique about a women’s brain and why is that important to organizations?
  • What is the second layer of pressure that women face that is different from men?
  • What did we learn from our research study of 6,000 women?
  • What strategies can women learn to perform better under pressure?

The Women Under Pressure whitepaper

In this exclusive white paper, discover what we learned during our extensive research study of 6,000 women from around the world.
Download the White Paper Here

The Women Under Pressure survey

Be a part of our continuing research and participate in our survey.

Take the Survey

Introducing our Women Under Pressure Champions


Kathy Betty– Entrepreneur Kathy, a prominent Atlanta businesswomen, approached IHHP with a vision of bringing our performing under pressure work to women. The Women Under Pressure initiative is a direct result of the passion and entrepreneurial spirit that has made her a success.

Kathy has more than 30 years of business management and consultancy experience. She started her career working for Hayes Microsystems. She was one of the first female partners with Ernst & Young, and later served as Executive Vice President and Partner with Scott, Madden. Her experience fueled her desire to begin her own incubator company, The Tradewind Group, that specialized in start-ups. After the loss of her mentor and husband, Kathy’s new journey resulted in her becoming the first woman in Atlanta history to own a professional sports team.   She purchased the WNBA Atlanta Dream in the fall of 2009. Her life experiences have strengthened her commitment to be a positive impact mentoring women in their paths from classroom to boardroom. She was the recipient of the YWCA-Atlanta 2011 Woman of the Year Award, the Cool Girls 2011 Pink Empowerment Award, Business to Business magazine Women of Excellence and was selected by the Atlanta Business Chronicle as one of the 100 most influential Atlantans. Betty serves in a leadership capacity in the community, serving on the boards of the Chick-fil-A Foundation, Carter Center Board of Councilors, and the Alexander-Tharpe Fund, Georgia Institute of Technology.  Betty also serves as a Director on the Corporate Board of Aaron’s Inc.

Dr. JP Pawliw-Fry – Leadership and Performance Expert JP is an internationally renowned thought leader and speaker on the subject of performing under pressure. JP’s analysis of the research and brain science behind Women Under Pressure has defined IHHP’s unique value to helping women be their best when it matters most.

Every year, JP speaks with individuals and leaders on over five continents helping them to improve their overall performance. He is an expert in performing under pressure and is one of the world’s most highly sought-after keynote speakers on the topic. JP is the founder of IHHP, a successful international research and training company. JP co-authored the New York Times bestselling book, Performing Under Pressure. JP is a performance coach to Olympic athletes and business leaders. He melds innovative research with powerful inspiration to create thought-provoking and moving keynote presentations. curriculum and assessments.

Sara J. Ross – Master Practitioner As a speaker, training practitioner and coach, Sara is widely recognized for her energy, deep knowledge and engaging ability to transform the science of emotional intelligence into new and relevant insights and strategies.

Sara has been curating, testing and weaving the research of exceptional and sustainable leadership into all areas of her work and this, in combination with Sara’s passion for helping women have a positive and powerful impact, serves as the underpinning of her contribution to the Women Under Pressure Project. As a Master Practitioner at the Institute for Health and Human Potential, a global research and learning firm, Sara’s approach and expertise has her as one of the highest rated and sought after Emotional Intelligence and Performing Under Pressure speakers & trainers in North America. Sara has challenged and supported leaders of Fortune 500 companies including MARS, Allstate, Wyndham Vacation Ownership and TD Bank, as well as leaders at the University of Toronto, to be their best even in the most difficult pressure-filled situations. With her trademark balance of energy and passion, Sara personally connects with her audience whether in an intimate group of ten, or a room of a thousand. She inspires leaders and their people to take personal accountability for their performance by translating the complex science of pressure into simple actionable strategies to be put into practice immediately. Sara has a Master’s of Science (MSc.) from the University of Waterloo, is a CFI-trained Performance Coach and is IHHP’s Master Certifying Practitioner in the “Performing under Pressure” curriculum and assessments.

Next Step

speaker2Bring this important learning to your organization or women’s group. We have inspirational Women Under Pressure speakers for you to choose from, all of whom can deliver high impact keynotes.

Research has been featured in:


“Women Under Pressure: It’s Global!” Skillfully written by Bill Benjamin.”

The CEO Magazine

“Your Female Leaders Don’t Believe You Have Confidence in Them.”

CEO World Magazine article.

“What CEO’s Need to do to Include the Women on Their Teams” Written by Bill Benjamin.”

Switch and Shift.

“No Woman Left Behind: The Importance of a Female Leader.”

Research has been showcased at:

The Conference Board Conference

Women In Travel Annual Summit

  • Women Under Pressure
    A woman's brain is unique. Discover why organizations need this advantage.