In our experience of delivering hundreds of keynotes every year, we find the most impactful keynotes have an experience that expands beyond the presentation for both the individual participants and the client organization. Our approach to keynotes incorporates three key elements that engage the participant and organization before, during and after the keynote. Outlined below are the three components and how they contribute to an engaging experience.
1. Pre-keynote survey
The week before a keynote is delivered, we send out a custom link that directs participants to answer a link to a short (4 minute) survey to help uncover some of the key challenges they are facing. The data from this survey provides the speaker with insights that are used to ensure the presentation addresses directly some of the challenges identified by the respondents. The aggregate results (individual results are confidential) are presented as part of the keynote, providing a connection to the content and the audience.
2. Keynote presentation
The pre-keynote survey serves as a great segue to the core content of the presentation priming interest and attendees with a receptive mindset. The familiarity of the experience from the survey information combined with the thought-provoking, entertaining keynote presentation (developed and refined over working with a variety of audiences) ensures that the participants are engaged, and eager to learn.
3. Senior Leadership Team Executive Briefing
To provide a robust experience for the organization, our speakers make themselves available for a one-hour leadership briefing with your senior team immediately following the presentation to give them an opportunity to ask questions, build on the insights delivered in the keynote and develop thoughts regarding how best to apply the lessons learned and put the strategies & tools into practice.
We offer this pre, event and post keynote approach at no incremental cost as it is important to us that organizations experience the highest level of sustainable learning and swift movement toward behavior change.
To learn more about this complimentary experience, contact Ann Gibson: [email protected]